As Your Client… What I Learned About The Financial Advisor Industry on Superbowl Weekend
https://youtu.be/4XTdIxmY5UI
Hey, Financial Advisors, did you see the Super Bowl ads this weekend? Do you feel you had a target on your back?
I know what I saw; It was an all-out war against getting financial advisor help—working on the heartstrings of the new reality of an investor’s mindset. Take charge of your own money, quit paying fees. Are you tired of watching your advisor taking family vacations, always on the golf course, while you work your butt off? Ouch!
This is an exact repeat of the Apple against Microsoft Super Bowl advertising campaign. We know the outcomes of that battle.
I also watched some of the Phoenix Waste-Management PGA golf on TV. It was the same thing—big marketing budgets against how you run your business.
We see it on TV watching Basketball, Baseball, and Hockey. It even pops up on YouTube.
The traditional CFP investing business model verse the new no broker less fee way of doing it alone is a Big Deal. I even started to see more recent bank advertising campaigns from multiple massive banks with deep pockets, counterattacking to attract clients to do their private web investing with them directly, online, bypassing what you do.
Guess they think if you can’t beat them. Join them.
You must agree; this is a massive attack.
The traditional way of running a financial advising firm is in the headlights of a full-blown attack.
What are you doing to counterattack?
Where are you going to find the time to counterattack?
If this tweaks your interest? I encourage you to get a digital copy of my latest book; I share every detail of what we did to counterattack against this exact client mind war—winning the battle for the clients' minds.
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